Secrets vs. Sandals Resorts: What You’re Really Paying For

Photo by Jess Loiterton

Choosing between Secrets and Sandals resorts often comes down to what kind of vacation experience you’re looking for — and what you value most in a luxury stay. Both brands cater to adults-only travelers seeking romance, relaxation, and all-inclusive ease. Yet, when you look beneath the surface, some key differences emerge that can make one a better fit than the other depending on your priorities.

Atmosphere and Design

Secrets Resorts, part of Hyatt’s Inclusive Collection, tend to feel more modern, polished, and spa-like. They’re known for their sleek architecture, contemporary interiors, and tranquil ambiance. Everything about Secrets leans toward refinement — from the scent in the lobby to the curated dining experiences that aim to bring a boutique-hotel feel to the all-inclusive model.

Sandals Resorts, on the other hand, exude a more traditional Caribbean charm. Their properties often feel expansive and lively, with an emphasis on water sports, beach parties, and entertainment. They aim to provide a social, fun-filled atmosphere for couples rather than the serene, couples-retreat vibe that Secrets leans into.

Location, Location, Location

Here’s where Sandals really stands out. Many Sandals properties are set in truly stunning — and often more remote — destinations: places like St. Lucia, Grenada, and the Exumas in the Bahamas. These are exotic, postcard-perfect islands that can make the journey feel extra special.

Secrets resorts, while often beautiful, are typically located in more established vacation destinations — Mexico, the Dominican Republic, Jamaica, Costa Rica. The beaches are lovely, but they’re not always as secluded or exotic as Sandals locations.

This brings us to the key point: with Sandals, you’re often paying a premium not for the resort itself, but for the destination. The setting is breathtaking — but the accommodations and amenities don’t always justify the higher price tag compared to Secrets.

Rooms and Service Quality

Secrets properties tend to feel more luxurious in-room. Finishes are newer, décor is modern, and the overall maintenance tends to be stronger. Service is attentive but not overbearing, keeping with their more tranquil tone.

Sandals rooms vary widely between resorts — some are stunning (especially newer ones like Sandals Royal Curacao or Sandals Royal Barbados), while others feel dated for the price. Service is friendly and enthusiastic, but the experience can sometimes feel more “resorty” and less five-star.

Dining and Experiences

Secrets generally excels in the culinary department. Their restaurants often have a more refined feel and cater to guests looking for a quieter, more elevated dining experience.

Sandals, while offering a wide variety of restaurants and bars, leans into volume and energy — more options, more activities, more buzz. It’s a good fit for those who want to mingle and keep busy rather than unwind quietly.

So, Which Is Better?

If you’re looking for modern luxury, refined design, and great dining — Secrets delivers exceptional value. If your dream vacation is about waking up on a more remote, exotic island — Sandals shines, even if the resort itself doesn’t always feel as elevated as the price suggests.

In short:

• Secrets = understated luxury and consistency.

• Sandals = spectacular settings and lively romance.

If you’re helping clients decide between the two, the best approach is to ask what they care most about: the resort itself or the destination around it. That simple question often makes the choice clear.